I recently read a blog post at JibberJobber- "Blogging to Bigger Job Opportunities - Interview on FoxBusiness.com".
Jason Alba, Jibber Jobber.com CEO reflected on an article where Alba was quoted about blogging as a career tool to find career opportunities.
Jason rightly says, "Being one of the subject matter experts (SME) or thought leaders in your space is a powerful thing."
In my blog comment, I wrote that creating a positive web persona is important if one wants to use blogging as a route to a new career. Internet research reveals several blogs written by job seekers. A few bloggers wrote negatively about prior bosses and companies where they had interviews. Some bloggers trashed certain professions and careers completely.
Job seekers have a hard time explaining a negative web persona in the interview.
Jobseekers need to be aware of the long term effect on their careers of the persona they present on the web through:
-Networking sites like Facebook,LinkedIn and Spoke.
-YouTube videos.
-Meetup community networks.
As another blogger, wrote - "Your blog IS your brand!"
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