Wednesday, January 21, 2009
Get Your Business off and Running - Align your Dreams wit Reality
8. Align your dreams with reality
Discovering and clarifying what you really want to do as an entrepreneur is key to your future success. If you don't know what you love to do, then your dreams should remain just that--dreams.
Successful people do what they love.
Dreaming about owning your own business but not exploring who you are and what you love to do won't help you move closer to the reality of successful entrepreneurship. Let's say your dream is to start an organizing business and you discover in your research that there are several competitors in your region.
This doesn't mean you should abandon the idea--it means you need to think creatively about your marketing plan and how you plan to differentiate your business from the competition.