Sunday, May 25, 2008

Attention Boomers: Generation Y Expects To Find You In Social Networks

The following article speaks to why social networking sites have to be a part of your career reentry strategy.

Source - "Attention Boomers: Generation Y Expects To Find You In Social Networks"

"Many career reentry professionals are still unsure of why they need to create a professional profile online on social networking sites such as LinkedIn.

Let me share with you a story that I heard recently.

I was speaking to the HR Director and Head of Talent Management of a division of one of the worlds leading brands and they were sharing with me their experience of attracting and recruiting Generation Y employees, an area I've been researching for a future book project I am working on.

They recalled a recent interview with a Generation Y candidate where they were taken a-back when the candidate said that they were surprised that they could not find the HR Director or Head of Talent Management on the social network LinkedIn.

I should hasten to add that both the HR Director and the Head of Talent Management are both of Generation X - not Matures or Baby-boomers.

I should also mention that the company they work for pride themselves in believing they are connected and have innovative practices about attracting and retaining Generation Y employees - in fact representatives from the company are often asked to speak on the subject. They even have a group on Facebook.

The HR Director shared with me that their immediate thought was:

What's LinkedIn?"


Article by Krishna De and courtesy of Biz Growth News blog posted at CollegeRecruiter.com

More Reading: Network Your Way to Career ReEntry

No comments:

The HBCU Career Center celebrates 15 years!

Checking in for 2022! So much has happened as we have continued to grow  The HBCU Career Center.  Hard to believe we just celebrated 15 yea...