Source - "Attention Boomers: Generation Y Expects To Find You In Social Networks"
"Many career reentry professionals are still unsure of why they need to create a professional profile online on social networking sites such as LinkedIn.
Let me share with you a story that I heard recently.
I was speaking to the HR Director and Head of Talent Management of a division of one of the worlds leading brands and they were sharing with me their experience of attracting and recruiting Generation Y employees, an area I've been researching for a future book project I am working on.
They recalled a recent interview with a Generation Y candidate where they were taken a-back when the candidate said that they were surprised that they could not find the HR Director or Head of Talent Management on the social network LinkedIn.
I should hasten to add that both the HR Director and the Head of Talent Management are both of Generation X - not Matures or Baby-boomers.
I should also mention that the company they work for pride themselves in believing they are connected and have innovative practices about attracting and retaining Generation Y employees - in fact representatives from the company are often asked to speak on the subject. They even have a group on Facebook.
The HR Director shared with me that their immediate thought was:
Article by Krishna De and courtesy of Biz Growth News blog posted at CollegeRecruiter.com
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